Meaning and Purpose: According to DreamWorks Anual report they have developed business arrangements which include other big companies such as ToysRus, 7-Eleven, by using their art work for sales and promotion. This means that huge film companies have a bigger income from merchandising and selling products with their characters on it, then the actual film itself. For this film, Pixar made a new website called The MU Store to sell the products of its film, and it includes the toys and wearings.
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