Tuesday 1 March 2016

P1(e) Competitors

Meaning and Purpose: Pixar, the animated company which under Disney Studio, is concern about their competitors which are the same market, and doing the similar entertainment to the audiences. 


The Company produces and acquires live-action and animated motion pictures for worldwide distribution to the theatrical, home entertainment and television markets. The Company distributes these products through its own distribution and marketing companies in the U.S. and both directly and through independent companies and joint ventures in foreign markets primarily under the Walt Disney Pictures, Pixar, Marvel, Lucasfilm, Touchstone and UTV banners. We distribute certain motion pictures for DreamWorks Studios under our Touchstone Pictures banner. The Company also produces stage plays and musical recordings, licenses and produces live entertainment events and provides visual and audio effects and other post-production services. 

( The information is from page68, the part of Studio Entertainment in Pixar Annual Report 2015: https://ditm-twdc-us.storage.googleapis.com/2015-Annual-Report.pdf)


The main competitors to against Disney Television


Disney faces a number of competitors across its various markets, with Viacom (VIA), Time Warner (TWC), 21st Century Fox (FOX), CBS (CBS) and Comcast (CMCSA) being its main competitors. These companies compete with Disney's products mainly through TV, cable and other media markets such as DVD/Blue-ray, video games and the Internet. The growth of multichannel video programming network distributors and cable networks has increased the competitive pressure for Disney. Contracts are renegotiated at certain points in these markets, and the rise of competition puts increased difficulty on Disney to renew the contracts with such favorable conditions as it has in the past.

(This information is from http://www.investopedia.com/ask/answers/052115/who-are-disneys-dis-main-competitors.asp )


The main competitors to against Pixar 

This is obviously DreamWorks Animation in this case, they are choosing the similar animated films to be their style. 



From the passage it mentioned about the competitors' name, they are including:

  • Viacom (VIA)
  • Time Warner (TWC)
  • 21st Century (FOX)
  • CBS
  • Corncast (CMCSA)
  • DreamWorks Animation

DreamWorks, is an American film production label of Amblin Partners. It was also a former film distributor for its own and third-party films. It has produced or distributed more than ten films with box-office grosses of more than $100 million each. Currently, DreamWorks' films are marketed and distributed by Walt Disney Studios Motion Pictures under its Touchstone Pictures-banner, with their contract set to expire in 2016. They are also the main competitor against Pixar as they are having the same market as Pixar by doing animation films.


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