In this section, I am going to analysis a media company with its products and audiences. I will analysis with their purpose, form, content, meaning, genre and intended audience after I have chosen a media company.
Pixar Animation Studios
It located in Emeryville, California, it has created acclaimed feature and short films for over 25 years. It is also home to RenderMan line of software products. It is an animation film company that creates famous media products such as Toy Story 1-3, The Incredibles, Wall-E, Finding Nemo, etc. However, I am going to talk about the film that I have choose.
Monster University - 2013
The purpose of this movie is to entertain the viewers and give a response to the lovers of monster company. The movie Monster Company was the first episode, it published in 2002. It is been over ten years, and there are lots of people hoping to watch the casts of Mike and Sullivan again. Furthermore, the people who watched Monster Company as their young age fantasy/adventure movie, it was their memories as a young age kid, they grown and began to study in University. In the movie, they presented the life in University by making narrative interesting stories.
Form & Genre
The genre of this movie is about Animation, Fantasy, Comedy, Adventure Film. The colourful and interesting look of the monster changes the children's imagination of monster by their minds. Children also liked to think about University, and what they are like.
Content
The content of this movie is about one of the main character Mike Wazowski, when he was young, he visited the Monsters University in a tour of his primary school. A senior student gave his hat to Mike, and he planned to become the best scary monster in the college. Yeas passed, Mike joined the Monsters University, and he received a flier of the Scare Games that toke place soon in the campus. He met Sully who had the best scary record in the college, however he was lazy to scare everyone already and felt tired about it. Mike wanted him to attend the event, and become the friends and enemies in the six months...
Meaning
It is going to appeal more to children and adults to have fun about it. Especially, the the ones who watched Monster Company in their past, and really looking forward to watch the next episode. The director and Pixar are hoping the people will say "It is a great movie and have lots of fun about it" after they have watched the movie. In the movie, it gives the readers an idea of what monsters are by not only the scary looking, and what they are thinking about. Since it is an animation movie, they make the monster looks cute and colourful, furthermore they designed them into human look with different colours on them and characteristics. It also gives an idea to the kids that monsters need to go university and have their life with friends there.
Intended audience
In this film they have used a huge amount of different shots like wide angle, medium close-up, high angle and low angle, however I think they used the most are medium shots and shoulder shots.
Main Characters
- James P. Sullivan - In the movie of Monster University, Sulley appears in his look in teen in the prequel, he looked shorter, skinnier and shaggier. According to official sources, he is 7'6" (228 cm), weighs 768 pounds (348 kg), and was born on August 17.
- He makes a ferocious debut by interrupting his first Scaring class with a roar, apologising, saying he heard someone say "roar" and just went for it. Here, he reveals himself to be the son of Bill Sullivan, a famous Scarer, and asks a fellow student for a pencil since he forgot his stuff, but he just uses it as a toothpick. Sulley hardly put in any work in his classes and instead relied on his family legacy and natural skills, preferring to spend his time goofing off and playing pranks, such as kidnapping the mascot of rival college Fear Tech. Hiding the mascot, he accidentally sneaks into the room of a fellow scare student, Mike Wazowski, leading to a mad chase when the pig runs off. His skills and legacy get him recognised by and accepted into ROR, the premiere campus fraternity.
- Mike Wazowski - He is a proud and confident monster, partly defined by his friendship with, James P. Sullivan, whom he works with as his Scaring Assistant, and drives him through an exercise regimen like a strict coach. They're best friends, room-mates, incredibly devoted to each other, although Mike seeks to improve their careers, partly because of the hard work and everything they've ever put into their jobs.
- In the movie Monster University, his lifelong dream is to become a Scarer at Monsters, Inc.—and he's sure he knows just how to do it. Ever since he was a young monster, Mike's had his eye on Monsters University, home of the world's top Scare Program. Now a freshman and hopeful Scare student, he's well versed in the rich history, theory and technique required to reach his goal, and the little green one-eyed monster has more confidence, enthusiasm, determination and heart than all of his classmates combined. But unexpected roadblocks derail Mike's plans and he's forced to team up with a group of misfit monsters and an unlikely ally to try and pull off the biggest coup in the University's history.
- Randy Boggs - Monsters University freshman Randy Boggs has big aspirations for college life. The peculiar lizard-like monster with his host of gangly arms and legs plans to major in Scaring and lead an active social life filled with fun, friends and fraternity parties. Although he has ability of invisible, he has an embarrassing disappearing habit. However, he solved his problem in his college life, and being a great scary monster after college. That has been shown on the first eposide Monster Company.
In the first video, Dan Scanlon, the director of Monster University, he was a fan of Monster Inc. and just get the idea of telling a college story and the story is about a character that doesn't get exactly what they want was really appealing to him. He likes to try out new ideas and felt excited when there were new pics idea coming out.
Production Designer, Ricky Nierva, he said that they liked to do the background characters later in the process of Pixar's normally.
This picture shows how Pixar create a new character by using 3D animation software. Every single of her hair have its own unique way of moving and interacting with the hair. Then, they have set up a lot of simulation week so the hair can be very nicely within any kind of motion from very slow to very active sequence.
They mentioned about the lookup hair is one of the most difficult part to get it right in computer graphics, because of its complex scattered transmission of light. The colour shadows can help to achieve the fits of translucency.
They have to do a character that needs to remain beautiful but have a broad range of motion and able to match with the character itself, mind the shadow of hair.
This is the final production.
From sketchbook to screen
I am going to show how Pixar make scenes from sketchbook to the screen, they must run through stages of process to a scene based on their idea/thinking.
12 years after Monster Inc, Pixar has finally released the prequel: Monster University, which the characters back to college, and looking back to their college life. Pixar has offered a glimpse into the animation and design process that went into the film. We can see how they follow the characters from the initial sketch to a final animated images from these images.
This is the image of the initial storyboard sketch, the animation process begins with a basic sketched storyboard for visualising the elements and the way their fit into the narratives. Pixar said that: "This storyboard was drawn by "Monster University" story artist Dean Kelly and is from the sequence "Pig Chase". The storyboards are drawn by the story artists for the purpose of pre-visualising the film. They are placed side by side in sequence, so that they convey scenes and deliver a rough sense of how the story unfolds.
This is image is about the Concept art. The ideas of artists with concept art, provides a glimpse of what the film's completed visuals will look like. "Once the storyline for a sequence is completed, concept art is created by the Production Designer and artists to determine the look and feel of the film," Pixar writes. "This concept art piece was drawn by artist Shelly Wan and showcases the exploration of colour and the design of new characters and new environments."
This image is about Computer modelling, it shows how the characters and environment begin to take a digital space. Pixar writes: "Characters and set environments are created in a process known as Modeling in the computer by technical directors. Shading will be applied to the characters and sets to fill in the textures, colours, patterns and material properties that will add dimension to the scene when lit by the Lighting department."
The next stage of the process is known as layout. "Once the storyline for a sequence is completed, the scene is created in the computer," Pixar writes. "This frame shows the beginning phase known as Layout, in which a virtual camera is placed into a shot. The characters and set are “staged” or placed into positions that work visually within the chosen camera angle. Layout precedes character animation. Sets are simplified during this phase, but are seen fully built in the next stage of production."
As everyone knows, Pixar is an animation film making company. The next stage of the process obviously is about animation and simulation. They bring the characters from their mid come to life, as the animation and simulation departments add movement to the scene. The company explains the process: "When Layout is complete, the primary and secondary characters are animated into poses by the Animation department. In addition, hundreds of background characters are populated into the scene. These characters are animated by the Crowds department. The Simulation department adds movement to the hair and garments through computer simulation. This allows the hair and garments to move naturally with the characters' actions. Final character shading is also completed by the Characters department to add textures and colours to the garments and props."
The last but not least, the final stage, Lighting and Final image. Lighting is essential to final effect. Pixar writes: "The Lighting department is responsible for integrating all of the elements - characters, set pieces, cloth and hair, shading - into a final image. The lighting is achieved in the computer by placing virtual light sources into the scene to illuminate the characters and the set. In a scene, many dozens of lights are often required. “Monsters University” is the first Pixar film to implement Global Illumination, a new lighting technology that allows for ultra-complex lighting set-ups where light bounces in a physically realistic way."
The beginning of the movie was taken place in season of autumn, it showed there was a bird with two heads which told us that there were all monster in that world even a normal bird. After that, there was a school went into the gate of University.
This is one of the main character in this movie, Mike Wazowski. Since this is the second episode, everyone knows his face after he has grown up, which means that everyone are noticed that this is talking his about past and the first time to visit the Monster University. As you can see from the images, he had no friends who wants to walk with him in the past. He looks disappointed, because the other classmates are walking with their friends and looking forward to visit the university happily, and he needs to walk with the teacher with no friends walk along with him.
No comments:
Post a Comment