P5(b) Issues of Representations

Meaning and purpose: Animated children's films have traditionally been critcised for presenting characters in an overly simplified way which is considered problematics as the films are most often viewed by impressionable young people. For example, Incredible man's Syndrome, Monster company's Randy Boggs. They are the evil characters in Pixar's movie which make an image in children's mind. Academic theory has discussed these ideas see quote below. 

These stereotypes show that all the characters were built on traditional heros from literature to make the film interesting for the audience.

In Monster University, he was 18 years old which was kind of naive compare to the one in Monster Company, ten years after that. In the story, being as the son of Bill Sullivan, an accomplished Scarer, and having the natural talent that came from his family. He was more laid-back, arrogant, cocky, immature. Because of his talent from his family, he didn't need to study "Scaring", this makes him always on a party mode and hang out with his friends.

 Mike Wazowski is a proud and confident monster, he met Sulley in University and always wanted Sulley's abilities, which are the heights, skins, face. Especially, after he knew Sulley was lazy and didn't want to be a Scary Monster. However, he friends with Sulley, and worked with him as his Scaring Assistant, and drives him through an exercises regimen like a coach. They were the best friends, room-mates, incredibly devoted to each other, although Mike seeks to improve their careers, partly because of the hard work and everything they've ever put into their jobs.

Monster University - Mike Sleeping scene

Monster University - Library Battle

Monster University - Funny Scene

P5(c)Legal and ethical issues

Meaning and Purpose: the report below highlights that Pixar had to resort to legal action to protect their intelectual property because it has a negative affect on their profits for example piracy and fake merchandise such as T-shirts, toys and others.

Legal and Ethical constraints impact on the product
First of all, what is constraint? It is a limitation or a restriction on something to prevent something else happening. It can be affect on the legal and ethical. 

In Media view of ethic 

Ethical constrains:
Ethics are the Moral Principles that define how a person or group acts. The followings are the ethical issues that the TV producers are effected by including: Trust, Liability, Truth, Privacy, Serving the others, etc. This is also 

From time to time, we are involved in legal proceedings arising in the ordinary course of our
business, typically intellectual property litigation and infringement claims related to our feature films and other commercial activities, which could cause us to incur significant expenses or prevent us from releasing a film or other properties. We also have been the subject of patent and copyright claims relating to technology and ideas that we may use or feature in connection with the production, marketing or exploitation of our feature films and other properties, which may affect our ability to continue to do so. Furthermore, from time to time the Company may introduce new products or services, including in areas where we currently do not operate, which could increase our exposure to litigation and claims by competitors, consumers or other intellectual property owners. Defending intellectual property litigation is costly and can impose a significant burden on management and employees, and there can be no assurances that favorable final outcomes will be obtained in all cases.
While the resolution of these matters cannot be predicted with certainty, we do not believe, based on current knowledge, that any existing legal proceedings or claims are likely to have a material effect on our financial position, results of operations or cash flows.

Copyright is a legal concept, enacted by most governments, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator of intellectual wealth. 

( This information have been taken from this website http://en.wikipedia.org/wiki/Copyright )  
So, Copyright is a concept which provides films from being copied.

P5(d)Role of Relevant Regulatory Bodies

Meaning and purpose: The aim of a regulatory body such as CBBFC is to match the product with audience expectations in the case of Monster University which was the proved as U (Universal). The universal film is appropriate for family viewing and a mass market target audience because the film will contain violence, gratuitous,sex scenes and bad language. It acts as symbol of trust to the audience and there are very clear guidelines and categorising of films. 

Regulatory bodies are the organisation set up by Government with responsibility to monitor, guide, and control various industry sectors in the interests of protecting consumers.

(The information have been taken form this website: http://www.cbbfc.co.uk/u )

U – Universal, suitable for all

Different children are upset by different things, so it is sometimes difficult to say what might upset a particular child. However, U films should be suitable for audiences aged four years and over. If there is any violence, threat or horror in a U film, it should be over quickly and the film should tell children that everything will turn out okay. Films and DVDs for children should make clear to them the difference between right and wrong.

(The information have been taken from this website: http://www.cbbfc.co.uk/film-ratings/releases/monsters-university-2013)

The information states that MONSTERS UNIVERSITY is a movie rated as U, which is suitable for all. It is an animated fantasy prequel to MONSTERS INC. It tells the story of how young monsters Mike and Sulley first became friends and learned to be scary.